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Ever since doors opened at Nordstrom’s first Toronto store in August of 2016, I have been working with the team to create Insta-worthy installations that break through the clutter and redefine the fusion of experiential and influencer marketing.
The work began before the launch of the Eaton Centre location. Activating the brand’s sponsorship of the wildly popular Diner en Blanc to generate pre-promotion, drive anticipation and build credibility. I looked to curate an experience for media and influencers called “Birdcage” that generated massive social media love. We then extended these successes to support store engagement in San Francisco and Los Angeles.